Class Action Lawsuit Filed against Zynga

Pomerantz Law Firm Has Filed a Class Action Against Zynga Inc. -- ZNGA

So many so very lousy decisions that have been made at Zynga over the past more than a year now... I, like many many others, am beyond frustrated with how persistently they have been focussed on nothing but shooting themselves in the foot (they apparently have a LOT of feet!) .... but seriously?


If you read the article about the class action lawsuit, you will see that they are basing their action on the notion that
 (i) the Company was experiencing a rapid decline in the number of users for its existing web based games;
(ii) the Company was experiencing substantial delays in launching new web based games;
(iii) the Company was failing to take advantage of the changes on Facebook's web platform;
(iv) the Company was unable to effectively monetize revenues from mobile devices through its web based games; and
(v) as a result of the above, the Company's financial statements were materially false and misleading at all relevant times.


Ludicrous! It takes seconds to use Google to find out how well (or not) Zynga has been ~retaining~ players. (It's not, btw - they've been leaving in droves and for very good reasons).


The forums for each and every Zynga game are wide open - you don't even have to play a single game or create an account to wander through and have a read. And of course, there are plenty of other blogs and wikis and fan sites and news articles and....   give me a break!


If potential investors couldn't be bothered to spend 10 minutes having a look, they deserve what they got.


If they didn't, well ...as my brother would say .... "wah".  So now you've figured out that you blew it and want to do something about it? How 'bout instead of wasting your time & energy on lawsuits that reveal that you didn't take any time at all to research anything before you jumped, you spend a few minutes demanding that Zynga smarten the hell up and listen to its players? Far more productive.


They do have, among their many offerings, some winners... or would-be-winners if they could just stop with the foot-shooting thing for awhile.


Fortunately, there is, finally, a tiny glimmer of hope that things might be about to improve at Zynga!


Apparently this John Schappert dude has been there about a year - and that is about how long things have been going really REALLY badly  - if he WAS the sabateur that has been so intently driving Farmville and other games in to the ground, perhaps things might get better now?


I'd be happier if they had not just demoted him, but got rid of him entirely  - and I think that they really do need some new blood in there, or at the very least, an advisory board of players for each of the games (that they actually LISTEN to)....


but maybe, just maybe......